Marketing a Sold-Out Event
Supported marketing strategy and campaign execution for one of Canada’s leading sports event production companies, helping drive registrations and brand engagement across large-scale endurance and community events.
Location
Toronto, Ontario, Canada
Digital and Field Marketing Coordinator
Problem
The event needed strong digital promotion and participant engagement to reach registration goals and deliver a memorable experience.
Strategy
The marketing strategy focused on combining digital promotion with strong event-day engagement.
The approach included:
Digital campaign promotion
Targeted CRM communications
Coordinated on-site marketing experiences
3,000+
Contacts reached through targeted emails
1,000+
Participants registered (sold-out event)
25%
Increase in website traffic during campaign period
Execution
Key contributions included:
Creating digital marketing content across social channels
Managing CRM communications for 3,000+ contacts
Coordinating with vendors and partners to deliver event activations
Supporting the setup of branded event experiences
Results
Contributed to a sold-out event with 1,000+ participants
Executed targeted communications to 3,000+ contacts
Supported event-day marketing experiences that increased participant engagement
Skills Used
Event marketing
CRM campaigns
Content creation
Vendor coordination
Field marketing