SEO Strategy, Website Optimization, and Client Growth
Supported marketing, SEO, and business development initiatives for a retained executive search firm, helping improve website performance, strengthen digital presence, and support new client acquisition.
Location
Montreal, Canada
SEO Marketing and Strategy Intern
Problem
The firm’s website and digital content were not fully optimized for search engines, limiting discoverability and international visibility, particularly in emerging markets such as the MENA region.
Strategy
The strategy focused on improving organic search performance and expanding the firm’s digital reach through SEO optimization, content development, and targeted marketing assets.
Key priorities included:
Improving website SEO structure and metadata
Expanding website content and regional visibility
Creating marketing materials to support client acquisition
Developing a social media content strategy
9+
Supported 8+ clients
30%
Increase in organic traffic on optimized pages
18%
Improvement in average session duration
Execution
Key initiatives included:
Conducted a full SEO audit of the website to identify optimization opportunities
Implemented alt text, metadata improvements, and structural SEO updates
Added new website pages, including a MENA-focused page, to expand international reach
Developed SEO-focused blog content to improve organic search visibility
Designed marketing graphics and social media assets for digital campaigns
Built client onboarding and strategy slide decks for 9+ organizations
Supported business development efforts that contributed to securing new clients
Skills Used
SEO audits
Website optimization
Content strategy
Marketing design
Social media strategy
Client communications
Business development support