Integrated Campaign Marketing
As Marketing and Communications Team Lead, I planned and executed integrated campaigns designed to increase awareness and engagement across student audiences. Campaigns included social media, email marketing, in-person outreach, and event promotion.
Mississauga , Ontario, Canada
Marketing & Communications Team Lead
Problem
Student events and initiatives often struggled with visibility across campus due to fragmented promotion and limited cross-channel coordination.
Strategy
I developed integrated marketing campaigns that combined digital and in-person promotion to reach students across multiple touchpoints.
The strategy focused on:
Consistent messaging across channels
Visually engaging creative content
Coordinated campaign timelines
Data-driven performance monitoring
15+
Campaigns executed across web, social, and email
1,000+
Students engaged through events and outreach
22%
Increase in event registrations
Execution
I led the creation and rollout of 15+ campaigns across web, social media, email, and in-person activations.
Key actions included:
Designing campaign assets using Canva and Adobe Creative Suite
Writing copy for social posts, emails, and promotional materials
Coordinating with 10+ internal teams to align messaging and campaign timelines
Promoting events through booths, outreach, and in-person engagement
Monitoring traffic and engagement using Google Analytics
Results
Executed 15+ integrated marketing campaigns
Reached 1,000+ students through events and activations
Improved engagement across social and email channels
Delivered campaign insights to optimize future marketing efforts
Skills Used
Integrated marketing strategy
Content creation
Campaign coordination
Google Analytics
Event marketing
Cross-team collaboration