Sports Event Production Company
Service
Strategy, Design, Copy
Category
Digital Marketing
Year
2025
This project involved supporting the marketing strategy and execution for a large-scale endurance event, contributing to a sold-out experience with over 1,000 participants. As a Digital and Field Marketing Coordinator, I worked across both online and on-site initiatives, helping drive registrations, increase brand visibility, and enhance participant engagement. The campaign combined digital promotion, CRM communication, and in-person activations to deliver a cohesive and high-impact event experience.
the challenge
The event required strong digital promotion and consistent participant engagement to meet registration targets in a competitive market. Ensuring visibility while also creating a seamless and memorable event-day experience was critical. The challenge was to balance pre-event marketing efforts with on-site execution to maximize both attendance and engagement.
The campaign successfully contributed to a sold-out event with over 1,000 participants. Targeted CRM communications reached more than 3,000 contacts, while digital efforts helped drive a 25% increase in website traffic during the campaign period. On-site marketing activations further enhanced participant experience and overall event engagement.
conclusion
This project demonstrates the effectiveness of combining digital marketing with field execution to drive results. By aligning pre-event promotion with on-the-ground experiences, the campaign not only achieved full registration but also strengthened brand engagement. The approach highlights the value of integrated marketing in delivering both performance and experience at scale.pe.